CERATIZIT has announced a unique press event at EMO Hannover 2025, designed to provide maximum value for attending journalists while minimizing the time commitment. Branded as ‘7 experts, 7 minutes, endless storylines’, the session will feature seven industry specialists delivering insights in under 90 minutes.
The event promises rich editorial material, direct soundbites, and fresh story angles without lengthy presentations or sales pitches. In addition to the press briefing, CERATIZIT is offering one-on-one interviews with its experts, including Executive Board Member Melissa Albeck and Head of R&D Uwe Schleinkofer.
Visitors will also have the opportunity to engage in joint interviews with partner company ModuleWorks, represented by Julia Meyer-Hendricks, Head of Business Development – Digital Manufacturing. She will showcase the ‘visual twin’ technology, a highlight of CERATIZIT’s booth.
The press event takes place on Tuesday, September 23, in Hall 5, Booth B42, where discussions will extend beyond tools to topics such as advanced technology, sustainability, and human ingenuity in manufacturing.
CERATIZIT emphasized that the initiative reflects its belief that innovation is best told collaboratively—with the people shaping the future of manufacturing.
Full Supply Chain Ownership in Solid Round Tools
Expert: Steffen Baur, Global Product Strategy Manager
Baur will spotlight CERATIZIT’s unique control over the entire carbide tool supply chain—from raw powder to finished product. This approach ensures consistency, traceability, and performance across global markets.
Highlights include innovations in flute design, coatings, and carbide grades, as well as the upGRADE rod technology, which delivers high machining performance with reduced carbon impact.
Key themes:
- Full supply chain control for global consistency.
- Design-driven performance in aerospace, automotive, and medical machining.
- Recycling and regrinding to embed sustainability without compromise.
Closing Manufacturing’s Skills Gap
Expert: Dr. Christoph Czettl, R&D Manager, Cutting Tools
Dr. Czettl warns that advanced technologies alone cannot transform manufacturing without a skilled workforce. He calls for stronger partnerships between academia and industry to attract and train the next generation of machinists, engineers, and researchers.
Key themes:
- The skills gap is global and urgent.
- Digital machining redefines manufacturing as a tech career.
- Sustainability efforts resonate with young talent and drive recruitment.
Digital Tools Transforming the Shop Floor
Expert: Patrick Giere, Product Manager, Digital Solutions
Giere will highlight how tool data, virtual simulations, and closed-loop systems like ToolScope are reshaping machining. Paired with innovations such as FreeTurn, CERATIZIT demonstrates how digital workflows eliminate waste, reduce risk, and accelerate time to production.
Key themes:
- Standardized tool data as the backbone of efficiency.
- Digital twins reducing scrap and crashes.
- AI-driven machining strategies enabling predictive control.
Sustainability and Supply Chain Security
Expert: Kathryn Leinweber, Sustainability Specialist
CERATIZIT is positioning itself as a leader in sustainability and supply chain resilience. Its climate targets, validated by the Science Based Targets initiative (SBTi), include a 54% emissions reduction by 2030 and net-zero by 2040.
The company achieved a 91% tungsten recycling rate, with upGRADE products made from up to 99% reprocessed material. Strategic investments, such as the reopening of the Sangdong mine in South Korea, further secure independence in tungsten sourcing.
Key themes:
- Circular economy in action with recycled carbide and redesigned packaging.
- Supply chain independence amid global volatility.
- Transparent product carbon footprints (PCF) as a new industry benchmark.
Digital Tool Selection with Spanflug
Experts: Bianca Rief (CERATIZIT) and Lucas Giering (Spanflug)
Through a partnership with Spanflug Technologies, CERATIZIT introduces ToolSelect, a platform that transforms tool selection from trial-and-error into data-driven decision-making. Enhanced by Spanflug’s machining intelligence, ToolSelect generates complete machining solutions—including inserts, holders, and cutting parameters—within 90 seconds.
Key themes:
- Digital platforms closing the global skills gap.
- Complete machining strategies, not just tool suggestions.
- Faster setup times and improved part quality.
Best-in-Class Machining Across Industries
Expert: Andy Staiger, Sales Director, Global Key Accounts
Staiger will showcase CERATIZIT’s global expertise in aerospace, automotive, and heavy machining sectors. By combining process stability, wear control, and cooling strategies, the company ensures validated, repeatable results across continents.
Key themes:
- Aerospace: certifiable machining with precision and stability.
- Automotive: scalable solutions for millions of parts.
- Heavy machining: uptime-driven geometries that thrive under extreme conditions.
Carbide Recycling at Scale
Expert: Thomas Wenger, Managing Director, Stadler Metalle
Wenger will outline the role of Stadler Metalle, a CERATIZIT subsidiary, in achieving a 91% tungsten recycling rate. The upGRADE powders, produced with 100% renewable energy, reduce CO₂ emissions by up to 75% compared to ore processing.
Key themes:
- Closing the loop on carbide with circular partnerships.
- Supply chain resilience through recycling.
- High-performance powders with the lowest carbon footprint in the industry.
Partnership Spotlight: ModuleWorks
CERATIZIT’s collaboration with ModuleWorks brings the ‘visual twin’ to EMO, enabling dynamic simulations of cutting tools in action. Julia Meyer-Hendricks, Head of Business Development – Digital Manufacturing at ModuleWorks, will discuss how virtual test runs showcase machining precision, sustainability, and performance in real time.
CERATIZIT at EMO 2025: Beyond Tools
The company emphasizes that its story extends beyond cutting tools—into technology, sustainability, and human ingenuity. With experts covering diverse domains, CERATIZIT invites journalists to explore how innovation, digitalization, and circularity are reshaping the future of manufacturing.
Event Details:
- Press Event: Tuesday, September 23, 2025
- Location: Hall 5, Booth B42, EMO Hannover
For one-on-one interviews during EMO or afterward, media representatives can contact:
Brian Lorenzen
Head of Brand and Marketing Communication / PR
📞 +49 831 57010-3656 | 📱 +49 1603568507
✉️ brian.lorenzen@ceratizit.com
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