High-tech meets AI, social media, and gaming – a unique trade fair experience
Hannover Messe is the world’s leading industrial event – but in 2025, one stand will stand out: Ziehl-Abegg combines engineering excellence with digitalisation, artificial intelligence, and gaming. Under the motto “Beyond Engineering: Driving Digital Trends and Honouring AI Communication Innovations”, visitors at Stand C71/1 in Hall 11 will experience modern industrial communication in action.
“Industry does not have to be dry and technology-heavy – we will demonstrate at Hannover Messe that high-tech can also be entertaining, interactive, and digitally engaging,” says Joachim Ley, CEO of Ziehl-Abegg.
Technology meets digitalisation: Ziehl-Abegg sets new impulses
Ziehl-Abegg is renowned for its innovative strength – from the world’s quietest and most efficient fans to bionic fan geometries. At Hannover Messe 2025, the company will showcase not only its leadership in engineering but also its pioneering approach to digital communication.
TikTok live at the trade fair
Ziehl-Abegg has made waves with its unconventional B2B approach on TikTok. The social media team, known for its humorous and self-ironic style, is setting new benchmarks in employer branding – and they will be there in person. Trade fair visitors will get a first-hand experience of how digital brand communication works in the industrial sector. “Our engineers develop the world’s quietest and most efficient fans – and our TikTok team ensures that we continue to attract top talent to our company. That’s exactly what we are bringing live to Hannover!”, says Joachim Ley.
The “AI Communication Award”
Another highlight is the “AI Communication Award”, which Ziehl-Abegg presents to outstanding AI communication solutions. A high-calibre jury, including leading IT professors from ETH Zurich and TU Munich, will honour innovative approaches that revolutionise corporate communication. The first awards ceremony in summer 2024 was a great success. Now, AI experts and companies can apply for the second round.
Gaming & Industry: Rocking Hannover Messe
A real crowd-puller: Visitors to the Ziehl-Abegg stand can put their gaming skills to the test! Members of the company’s own e-sports team will be on-site, challenging visitors to exciting test matches. “Gaming at Hannover Messe? Why not! Anyone competing against our e-sports team will quickly realise that innovation and speed are not just part of engineering – they are essential in the digital age as well,” explains Joachim Ley.
About Ziehl-Abegg
Ziehl-Abegg (Künzelsau, Baden-Württemberg, Germany) is one of the world’s leading companies in air, control, and drive technology. Its products are used in heating and cooling systems, cleanroom applications, and agricultural facilities. In the 1950s, Ziehl-Abegg laid the foundation for modern fan drives with its external rotor motors, which remain the industry standard today. Another core area is electric motors, which are used in lifts, medical applications (such as CT scanners), and deep-sea underwater vehicles.
As a high-tech company, Ziehl-Abegg stands out for its strong innovative capabilities. In 2023, the company employed 2,800 staff in its South German production sites, with a global workforce of 5,000 employees. Ziehl-Abegg operates 15 production sites, 30 subsidiaries, and 117 sales locations worldwide, selling approximately 30,000 products in over 100 countries. The company’s annual turnover is €955 million.
Ziehl-Abegg was founded in 1910 in Berlin by Emil Ziehl as a manufacturer of electric motors. After World War II, the company relocated to Southern Germany. Ziehl-Abegg SE is not publicly listed and remains family-owned.
More information at www.ziehl-abegg.com
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